The Lala method

Name: Externalisation prospection B2B - La Methode Lalaleads
Brand: Lalaleads
Rating: 4.8 (73 reviews)

A subtle combination of human and automated prospecting

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They chose Lalaleads to find new customers 💙

Perfectly prepared...

From our very first meeting, our Account Managers will work with you to analyze the profitability of your sales outsourcing project.

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Target definition

With nearly 60 possible targeting criteria, we work with you to design the best prospecting base for your sales campaigns.

1. Organization

11 million organization profiles from the SIRENE and Greffes databases, updated daily (address, SIREN, VAT number, APE code, tax returns, agents, etc.).

2. Station

Data cross-referencing based on Linkedin Sales Navigator (position, keywords, organization, growth, seniority, description, social activity...) and specialized directories.

3. Web technologies

Targeting based on the web technologies present on your prospects' sites.

4. Web visitors

Targeting based on the companies that visit your website, cross-referenced with the profiles of your prospects.

5. Account targeting

Targeting based on a jointly-defined list of organizations. (SBF120, CAC40, TOP 100 E-commerces, public service directory...).

6. Customer base

Targeting on the basis of organizations and/or contacts you provide.

7. CRM technologies

Targeting based on the CRM/ERP technologies used by your prospects.

8. Social events

Targeting based on Social Events (participation in a competitor's webinar, engagement on a linkedin post...).

9. Specialist directories

Targeting based on specialized directories defined at Set-Up meetings.

10. Network behavior

Targeting based on the identification of key terms posted on social networks.

..... THE ONLY LIMIT IS YOUR IMAGINATION....

Would you like to define your prospecting target with a Lala expert?

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Choice of prospecting channels

A cornerstone of Lalaleads' prospecting approach, the multi-channel approach improves the quality of initial commercial exchanges and significantly increases the number of appointments.

Email

Personalized, semi-automated cold emails.

Personalized responses to objections.

Visits and LinkedIn invitations with personalized messages + follow-up messages to encourage exchange.

Phone

Cold phone calls. Calls can be double-listened.

Voice messages

Leave voice messages directly on your answering machine without having to call your prospects.

Handwritten letter

Handwritten, personalized letters sent to your prospects' business addresses.

SMS

Send semi-customized SMS messages to your prospects' cell phones.

Defining the prospecting cycle

Depending on the target defined and the most appropriate channels, we structure your prospecting campaign around a customized cycle alternating between automation (Mail, Linkedin...) and personalized contact by your business developer (Micro Mailing, Telephone...).

Copywriting

With the help of our copywriters and your team, your project manager works on a base of high-impact, personalized messages (e-mails, telephone scripts, catchphrases...) to optimize your campaign's conversion rate.

Technical preparation

We'll help you set up the technical parameters of your domain and prospecting e-mail address to ensure your campaigns are delivered securely (DKIM, DMARC, SPF...).

Qualification

LalaMatch & Message validation

To make it easier to validate prospecting databases and commercial messages, we provide you with our Lalamatch application.

Let's prospect!

Day-to-day monitoring

At the end of each day's prospecting, we send you a detailed prospecting action report, including key campaign indicators and details of every contact made.

Double listening

We recommend that you take part in our business developers' first calls, so that you can work with them on the message and tone of the initial contact.

Continuous improvement

Our teams document all prospect and feedback exchanges on an SDR PlayBook, a shared document that enables us to regularly challenge the quality of our approach alongside you.

Appointments

Calendar synchronization

By connecting your calendar to our tools, we can simply position appointments in your Diary.

CRM synchronization

Fully integrated with your processes, we can integrate all our actions into your CRM, either automatically or by manual input.

Enhanced file + end-of-assignment report

At the end of each assignment, we provide you with a performance report including a commented spreadsheet and all our team's exchanges with your prospects.

Expertise recognized by our customers

Multi-channel prospecting of building professionals looking for an ERP

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After having worked with the main service providers on the market, we chose to work with Lalaleads for their rigour and their spirit 🏴‍☠️

Clément

Manager of Sales

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We doubled our target with the Lalaleads method

Philippe Sartori
Sales Director in charge of the Distribution and Professional Solutions Department

‍

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"We chose Lalaleads for the quality of its appointment qualification and because we identified it as the most innovative player in its prospecting approaches."