POST
Project managers, brand managers, creative directors
TARGET
Agencies & Advertisers
SECTOR
Marketing and Communication
Board
PACKAGE
Multichannel 4J
Background & challenges
Multi-channel prospecting of communication agencies and brands for archive sales.
Prospecting channels
Email
Voice messages
Phone
The Lalaleads share
Following an analysis of the mediaclip service offering, we worked with Ina's sales and marketing department on a prospecting plan, including detailed targeting (company, position, momentum, alternative solutions, highlights of the year) and copywriting tailored to each target segment.
On a more operational level, Lalaleads took care of day-to-day prospecting via e-mail (semi-automated and personalized e-mails), telephone and voice messages, in constant liaison with INA teams via slack, and fully integrated with the customer's CRM.
Results
5,2
Average number of appointments generated per week
4,18%
Average rate of qualified appointments
86%
Campaign open rates
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