Lalaleads x Ina
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![INA](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/624497f987a5270de7118254_logo-ina.png)
![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/637e3e6c9adee0247ef2cf44_Philippe%20Sartori%20-%20INA.jpeg)
Philippe Sartori
Sales Director in charge of the Distribution and Professional Solutions Department
![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/6244984a678bda4f24f73963_CFMRJJ77CRGWTMVGJLOW6LKABQ.jpeg)
Background & challenges
Multi-channel prospecting of communication agencies and brands for archive sales.
Prospecting channels
![Email](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/622f603d72e48c5dd4c64ced_Plan%20de%20travail%2011new.png)
![Voice messages](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/622f60928da59e6c97d4f0ec_Plan%20de%20travail%2014new.png)
![Phone](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/622f6071711a1aae7ee268ec_Plan%20de%20travail%2010new.png)
![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/624499ed678bda1558f7b0dd_netflix-las-chicas-cable.jpeg)
The Lalaleads share
Following an analysis of the mediaclip service offering, we worked with Ina's sales and marketing department on a prospecting plan, including detailed targeting (company, position, momentum, alternative solutions, highlights of the year) and copywriting tailored to each target segment.
On a more operational level, Lalaleads took care of day-to-day prospecting via e-mail (semi-automated and personalized e-mails), telephone and voice messages, in constant liaison with INA teams via slack, and fully integrated with the customer's CRM.
Results
Our other success stories
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![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/637e33794758920770ac5fe4_LOGO%20-%20Ubiliz.png)