Lalaleads X Resadia
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Resadia
Implementation of a Linkedin Ads lead generation system for members of a public purchasing group
POST
ISD
TARGET
Public Sector
SECTOR
IT
PACKAGE
Made to measure
![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/624b02bc53dd73d0f8b63e09_IT_infra.png)
Background & challenges
As part of a market development program for a central purchasing agency, Resadia wanted to implement a strategy for acquiring new sales prospects on Linkedin.
Prospecting channels
Linkedin
![](https://cdn.prod.website-files.com/620b7fe7700ded047fc1d497/624484fbbb195334aefa3604_Capture%20d%E2%80%99e%CC%81cran%202022-03-30%20a%CC%80%2018.26.33.png)
The Lalaleads share
Lalaleads supported Resadia and its partner Alcatel throughout the implementation of a lead generation system via Linkedin ads:
- Persona definition & Competitor audit
- Defining LinkedIn ad targeting
- SQL (quote) and MQL (white paper) generation campaign
- Commercial nurturing of prospects (Mail prospecting cycles)
Results
3,45%
CTR AVERAGE
72
Leads
6
Project experiments
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