Lalaleads X Resadia

Lalaleads X Resadia
Résadia
Implementation of a Linkedin Ads lead generation system for members of a public purchasing group
POST
ISD
TARGET
Public Sector
SECTOR
IT
PACKAGE
Made to measure

Background & challenges

As part of a market development program for a central purchasing agency, Resadia wanted to implement a strategy for acquiring new sales prospects on Linkedin.

‍

Prospecting channels

Linkedin
Linkedin

The Lalaleads share

Lalaleads supported Resadia and its partner Alcatel throughout the implementation of a lead generation system via Linkedin ads:

  • Persona definition & Competitor audit
  • Defining LinkedIn ad targeting
  • SQL (quote) and MQL (white paper) generation campaign
  • Commercial nurturing of prospects (Mail prospecting cycles)

Results

3,45%
CTR AVERAGE
72
Leads
6
Project experiments

Shall we launch a project together?

Want to generate more leads for your business?