POST
ISD
TARGET
Public Sector
SECTOR
IT
PACKAGE
Made to measure
Background & challenges
As part of a market development program for a central purchasing agency, Resadia wanted to implement a strategy for acquiring new sales prospects on Linkedin.
Prospecting channels
Linkedin
The Lalaleads share
Lalaleads supported Resadia and its partner Alcatel throughout the implementation of a lead generation system via Linkedin ads:
- Persona definition & Competitor audit
- Defining LinkedIn ad targeting
- SQL (quote) and MQL (white paper) generation campaign
- Commercial nurturing of prospects (Mail prospecting cycles)
Results
3,45%
CTR AVERAGE
72
Leads
6
Project experiments
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