Lalaleads blog

Cold Calling in 2024: 10 Tips for Scheduling More Appointments

Cold calling, often dreaded by salespeople, is actually a powerful tool for setting more appointments. Although the sales landscape has evolved significantly over the last decade, cold calling remains a proven technique for establishing contacts and generating business opportunities.

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Calculating customer acquisition costs: methods for measuring, reducing and optimizing them.

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Sales outsourcing: the keys to success

Most of the time, sales outsourcing is when one or even all of a company's sales operations are delegated to another company/agency. Companies choose to outsource some of their commercial activities to external partners, freeing up valuable time to concentrate on their core business. Far from being just a trend, this is a smart way of juggling resources to maximize gains.

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How to calculate your cost-per-lead (CPL)?

Cost per lead is a key KPI for sales managers. It may be complex to calculate, but it's essential if you want to assess the profitability of your sales initiatives. Let's find out how this metric can be calculated from your sales figures.

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B2B targeting and prospecting

This is the first and most important question when it comes to sales strategy (and perhaps even when you're planning to launch a business): who is my target market? For whom will my product and/or service offer be attractive enough? What type of prospects will be most inclined to pay the right amount for my offer?

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9 frameworks for high-impact email copywriting

Copywriting is a powerful art in marketing, and an essential skill for capturing prospects' attention and getting them to engage with a brand or product. Optimized copywriting, if done well, will have a significant impact on your e-mail (and other content) conversion rates, customer loyalty and sales growth.

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B2B commercial prospecting and RGPD: what you need to know

In the dynamic world of business, B2B (Business-to-Business) commercial prospecting plays an essential role for companies looking to build strong relationships with other businesses. However, with the entry into force of the General Data Protection Regulation (GDPR), commercial prospecting practices have undergone significant changes.

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Automation in sales prospecting: Advantages and limitations

In an ever-changing business environment, automation has become an essential tool in sales prospecting. Thanks to technological advances, companies can now automate their prospecting processes, enabling them to optimize their efficiency and productivity. However, automation in sales prospecting is more than just a magic bullet: it has both considerable advantages and limitations that must be taken into account.

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Artificial intelligence and sales prospecting: towards a human replacement?

Artificial intelligence (AI) is revolutionizing many sectors, and sales prospecting is no exception. With rapid technological advances and improving AI capabilities, more and more companies are asking whether AI can replace humans in sales prospecting. Like any major technological advance, the arrival of ChatGPT has provoked strong reactions, ranging from over-enthusiasm to irrational fear.

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Towards the end of telephone prospecting?

For many years, cold calling was one of the most popular ways for sales reps to convert business opportunities into leads. However, with the advent of new digital technologies, many experts are wondering whether this canvassing method, which is already a certain age old, is still relevant and effective. In this article, we take an in-depth look at the subject to help you understand whether or not cold calling is still relevant in 2023.

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Cold call or cold email for my B2B sales prospecting?

B2B sales prospecting is a crucial activity for any company. And there are two main approaches to success: cold email and cold call. Although both are used to achieve a common goal, they differ mainly in terms of method. In this article, we'll look at the pros and cons of both techniques to help you decide which approach is best for your business.

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Mistakes to avoid in sales prospecting

Sales prospecting is essential for any company, especially when it comes to acquiring new customers and increasing sales. However, it's important to avoid certain mistakes that could compromise your strategy and damage your brand image. Here are a few mistakes to avoid when prospecting:

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How to qualify a sales meeting: our tips for success

Wondering why some sales meetings lead to success, while others seem to be a waste of time and energy? The key lies in qualification. In this blog, we'll demonstrate the vital importance of correctly qualifying your sales appointments, and the benefits of doing so.

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KPIs to track in multi-channel sales prospecting

Multi-channel sales prospecting requires you to carry out a multitude of actions simultaneously in order to generate as many leads as possible. If well thought-out and executed, a multi-channel approach will have a considerable impact on your sales development, which is why we have drawn up a list of KPIs to monitor before, during and after your campaign.

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6 steps to multi-channel sales prospecting

Multi-channel sales prospecting is still a key strategy for business development. In this article, we offer you a six-step guide to effective multi-channel sales prospecting, combining different prospecting channels to reach a wider audience and increase your chances of converting prospects into customers.

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Why outsource B2B sales prospecting?

Outsourcing your sales prospecting to an outsourcing agency is a complicated gamble. To help you understand the pros and cons to bear in mind before embarking on such an approach, we invite you to read this article.

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Steps in prospect database qualification

Having a prospect database and knowing how to make good use of it is a determining factor in the success of your business development. Find out about best practices and the different stages involved in creating a B2B database.

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How do I set up a B2B sales meeting?

Successful lead generation requires not only expertise in lead generation, but also precise targeting of your target audience. So let's take a look at the best practices to adopt to develop your business.

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SDR vs BDR, what's the difference?

SDR and BDR positions are now an integral part of new sales team organizations. These anglicized job titles can be confusing, so the aim of this article is to define their scope of action.

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Cold Calling Playbook

Why engage in cold call practices? Cold calling, the art of calling prospects without first making contact, is a practice that is sometimes overlooked but always considerably effective.

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Cold Email Playbook

What are the essentials of Cold Email? From setting up the technical parameters to deploying your cold email campaigns, we show you the steps you need to take to successfully carry out automated mailing campaigns in 2022.

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