POST
HR & General Services
TARGET
Growing companies & Start-Up spirit
SECTOR
Human Resources
PACKAGE
Multichannel 3J
Background & challenges
Totem, a store located in the heart of the office, was looking to supply its Sales team with qualified appointments for a target group of HR profiles that are difficult to approach and require a personalized, contextualized approach that makes sense.
Prospecting channels
Email
Linkedin
Voice messages
Phone
The Lalaleads share
In constant contact with the Totem sales team, the Lalaleads team sources and prospects profiles corresponding to Totem's various targets (purchasing HR, etc.) on a daily basis. The mission revolves around 4 points:
- Weekly identification with Totem of new and increasingly precise prospecting targets
- Soucing and lead enrichment
- Writing semi-automated prospecting messages to approach prospects
- Manage outreach campaigns and monitor their performance
- direct telephone and e-mail contact with the most committed prospects
- Generating appointments and identifying future opportunities
- CRM lient feed and demo agenda management
Results
3 weeks
Return on investment
4,2%
Rate of qualified appointments from our campaigns
98%
Rate of appointments kept
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