POST
Managers & CFOs
TARGET
VSE / SME
SECTOR
IT
SAAS
PACKAGE
Multichannel 2J
Background & challenges
Integrator and reseller of EBP solutions. Evogest wanted to provide its sales department with a regular flow of appointments with managers of VSEs/SMEs, mainly in the construction sector, without an ERP and looking for a specialized ERP.Â
Prospecting channels
Email
Voice messages
Linkedin
Phone
The Lalaleads share
- Creation of a targeted prospecting database (job title, type of company, geographical area) combined with criteria for identifying needs (growth, use of competing tools, social interest in the subject, ERP, etc.).
- Multi-channel prospecting cycle (email, LinkedIn, telephone, voicemail, etc.)
- Qualification of prospects and identification of ERP project opportunities
- Delivery of appointments and monitoring of prospects' attendance
Results
2,6%
Qualified appointment rate
72%
Quotation rates following appointments
23
Number of opportunities identified in 2 months
Our other success stories
