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POST
CIOs & Technical Managers
TARGET
CIOs & Technical Managers
SECTOR
IT
PACKAGE
Multichannel 5J
Background & challenges
Shoponyou, a specialist in Wifi marketing for the hospitality and public sectors, wanted to provide its 2 sales representatives with qualified appointments with local authority technical managers.
Prospecting channels
Email
Linkedin
Voice messages
Phone
Handwritten letter
The Lalaleads share
After defining the ideal prospecting target with the customer, we sourced as much data as possible to provide prospects with a relevant, personalized and semi-automated approach. A 6-stage prospecting cycle combining a hand-written mail campaign, an inbound telephone campaign, email prospecting cycles, telephone prospecting cycles, all driven directly from the customer's CRM (pipedrive).
Results
3,47 £
Appointment booking rate
2,36 %
Appointment booking rate with quotation
96k€
Campaign ROI
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